When we think of sports, we think of competition. While the assumption is usually made for players on the court or field, there is a high level of competition off the playing surface as well. Competition is on the rise for third party academies, camps and coaching groups... and finding ways to differentiate has never been more important.
"Well, what is the competitive advantage of using a player evaluation software within my company?"
We are glad you asked!
Competitive Advantage #1: Time Savings
We get it: you have one hundred things on your to do list today, and the realistic goal is to check off fifteen of them. There are never enough hours in the day! By using a software system that is specifically designed for evaluating and scoring athletes, time savings will be seen in many ways.
1. Easy Set Up
Contractors and third party coaches will see small groups, large groups, and everything in between. Each group comes with set up tasks, including practice planning and structuring the flow of the event. On top of that, administration tasks like spreadsheets or printouts must be complete for each group. Talk about a headache! An athlete evaluation software eliminates the tedious set up of spreadsheets and printouts by walking admins through an easy online process. These templates are stored to be edited or used again (and again!) in the future.
2. Eliminate Data Entry
With current processes it is either unthinkable to report data back to customers, or it takes hours of time to transcribe collected data onto the computer. By using an athlete evaluation software, results are immediately uploaded in the touch of a button and are awaiting analysis the second it is opened up on a desktop device.
Competitive Advantage #2: Proof of Performance
Businesses that can communicate and execute are way more likely to succeed than those who cannot. A huge advantage of using a sport evaluation software is increased communication. It is simple math, really: increased communication = happy customers = reoccurring revenues.
1. Giving Feedback
By using an athlete evaluation software, feedback can be given instantly in a professional reporting format. After results are collected using any chosen device, data is instantly made available. In the click of a button, it can be shared with customers so that they can see progress made and areas that still need work and development.
2. Solve specific problems
Expanding on the point made above, customers may come in with a specific problem. Perhaps their daughters fastball was ranked 37/40 players, or their son had a shot that ranked mid range in his group and they want that to improve. Chances are there is a practice plan designed around these specific skills, so why not have concrete data that proves to parents these skills are improving over time?
By providing a report card, you can subjectively show the improvement and communicate how the athlete progresses. This will skyrocket confidence that customers have in the program being offered. Young athletes will move into the next season or evaluation having proof that they improved and complete confidence in their skills. This will also help to increase returning customers.
Competitive Advantage #3: Brand Differentiation
In today’s world of digital media and increased competition, there is a lot of noise to get through in order to connect with with coaches, teams and parents. Brands across the world are struggling to find ways in order to differentiate their brand. It is important to continually add value for your customers.
1. Professionally Branded Reports
A good athlete evaluation software should allow you to easily incorporate a business logo onto the reports that will go to parents or coaches. In this quick process, you will solidify your brand name on every report that gets sent out.
2. Creating Marketing Content
By having concrete data that an athlete evaluation software provides, there will be stats and figures to use for marketing. With consent from athletes and parents, there would be the potential to feature players that have seen success, acquire testimonials from customers, and share tangible results. All of this is made readily available and can be applied to any sort of business marketing to help differentiate the business from the rest of the market.
"So, how do I go about using something like this into my business?"
We are glad you asked this, too!
SkillShark has made it accessible and affordable for business and organizations to use the software. Priced at $3/Athlete/Year, we are the most affordable program on the market. Head here to create a free account to get started! We always offer a trial of 30 players so that groups can confirm it will work for them.
That's all for now!